News

News

Professional product photography and product videography for your advertising campaign. How to increase conversion rates?

Professional product photography and product videography for your advertising campaign. How to increase conversion rates?

Everyone who works in online marketing knows how expensive it can be to pay for a targeted user click, and getting those clicks is getting more and more expensive. Despite the broad capabilities of ad networks and dozens of different placement formats, the cost of conversions does not stop growing, and, of course, the question arises—why?
21 Oct
Commercial photography for online sporting goods stores. Commercial photography of goods for yoga, running, and fitness

Commercial photography for online sporting goods stores. Commercial photography of goods for yoga, running, and fitness

Products for yoga, running, and fitness carry not only beauty and aesthetics but also a certain philosophy and lifestyle. Therefore, making high-quality commercial photography of such products is a real art. You need the ability to demonstrate the main selling points in photos and videos. For example, yoga shoes need to be lightweight and weightless, and running shoes need to show the sole because that’s what matters for the runners.
12 Oct
Professional product photography of cosmetic  and beauty products for online stores: rules, features, tips, and the psychology of consumer perception

Professional product photography of cosmetic and beauty products for online stores: rules, features, tips, and the psychology of consumer perception

Thanks to the prosperity of beauty industry, professional product photography of cosmetic products is now in great demand. This occurs because brands require high-quality photos of their cosmetics for ad placements on websites, in online stores, advertising layouts, magazines, and packaging design and printing.
28 Sep
Professional product photography for home décor: Basic tips and main rules

Professional product photography for home décor: Basic tips and main rules

Today, when you want to buy a figurine for an office or for your bedside table and start searching online, you will be offered thousands or millions of different options. Home décor is a highly sought-after niche of goods these days. In the old days, porcelain figurines were passed down from generation to generation, but now, the range and quantity of products sold have increased enormously.
20 Sep
Professional product photography for outdoor activities: How to take product photos of hiking, fishing, and rafting gear for online sportswear and outdoor equipment stores

Professional product photography for outdoor activities: How to take product photos of hiking, fishing, and rafting gear for online sportswear and outdoor equipment stores

Professional product photography for online stores selling sportswear and outdoor equipment is becoming incredibly popular nowadays. More and more often, residents of big cities strive to be alone with nature, and what better way to do this than going fishing, hiking, or rafting with friends and enjoying an unforgettable experience?
8 Sep
Commercial photography of children’s favourite toys. Lively and vivid photos for your online store

Commercial photography of children’s favourite toys. Lively and vivid photos for your online store

In the past few years, production of children’s toys has grown rapidly in popularity, and with it, it’s commercial photography. As a result, photographs and catalogues featuring toys from Star Wars heroes to toy guns are frequently published in magazines and on internet sites and social networks. In this article, we will walk you through the essentials of commercial toy photography.
25 Aug
Commercial product photography of sex toys: nuances, perspectives, and interesting details. Taking photos of adult toys for an online store of intimate goods

Commercial product photography of sex toys: nuances, perspectives, and interesting details. Taking photos of adult toys for an online store of intimate goods

Today we want to talk about a popular, but in some countries - forbidden – topic: the commercial product photography of sex toys. There are still people who are afraid to discuss this topic and are completely unfamiliar with the world of sex toys. And, to be honest, they miss a lot in their lives.
10 Aug
Clothing Photography for Pets – Professional Photography Secrets

Clothing Photography for Pets – Professional Photography Secrets

Pet supplies are one of the most lucrative niches for online retailers today. In addition, there is an increased demand for professional clothing photography for pets. Photographing dogs when they’re all dressed up can be a real pleasure for a photographer. It is especially rewarding when you capture them at the exact moment when they jump into the air or play with a ball. It’s also special to capture their emotions in a beautiful frame while they’re sitting on a gorgeous blanket.
29 Jul
Online children’s clothing stores: how to succeed in e-commerce photography of children’s clothing

Online children’s clothing stores: how to succeed in e-commerce photography of children’s clothing

E-commerce kids’ clothing stores are now experiencing exponential growth. With the fast pace of modern life, it is now much more convenient for people to order clothes online rather than walking around stores with children in a stroller, looking for various brands.
28 Jun
Interactive content for your online store: 360 degree photography – step into the future of online shopping

Interactive content for your online store: 360 degree photography – step into the future of online shopping

All e-commerce store owners have one problem in common: indecisive customers. Unlike in physical stores, customers looking at items online cannot touch products and examine them from all angles. Without knowing exactly what an object looks and feels like, it can be difficult to commit to a purchase.
8 Jun
Emerging e-commerce trends in COVID-19 era

Emerging e-commerce trends in COVID-19 era

There is no doubt that back in 2019, the future of retail was promising. Major fashion-related events in Europe and North America, acquisitions and expansions were seen happening worldwide. Little did we know that this would to cease due to the pandemic which has put to an end the usual way of doing business for many retailers.
29 May
The fashion world pushes boundaries and fashion photography too

The fashion world pushes boundaries and fashion photography too

Gone are the days when only petite models desired by fashion photographers. The world is changing and already cosmetics are advertised by the mother of Elon Musk.
14 May