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Product videography: What is it and how does it work?

Product videography: What is it and how does it work?

Product videography is the leading trend for online e-commerce today. People prefer to look and perceive information visually. Therefore, using video for selling is a guaranteed key to success.
17 Sep
How to take the best product photography of products at home and in the studio, or outside in the street using a smartphone or non-professional camera

How to take the best product photography of products at home and in the studio, or outside in the street using a smartphone or non-professional camera

Any marketer will confirm that the best product photography can be done anywhere, not just in a professional photography studio.
12 Sep
How will 360 product photography and videos change the shopping process?

How will 360 product photography and videos change the shopping process?

The shopping process is changing and will continue to change dramatically. Along the way, 360 product photography and video will be massive influencers when making a purchasing decision. People will spend less time in a real store and more time sitting in front of a computer or laptop, picking their products off a screen.
7 Sep
How to do a product shoot for men's clothing to increase sales

How to do a product shoot for men's clothing to increase sales

As you know, men and women have different approaches to purchasing clothing. For women, in many cases the process of shipping is an experience, whereas men often view it as a necessity.
3 Aug
Cheaper, Faster & Better

Cheaper, Faster & Better

Today, we want to tell you about the services that we offer for efficient and high-quality production of photographs, 3D photos, and videos for online stores. The process is quite simple: create a style guide on our website directly, and will begin the process once the product reaches our studio.
1 Jul
Why are there only Some Online Stores that are profitable?

Why are there only Some Online Stores that are profitable?

If you are starting your own business and launching your online store, you should be proficient in the process of SEO optimization of images. If you do not want to lose money you have invested, you must quickly start to generate profits. You should answer the following question: why do you need professional product photography services?
11 Jun
How to Capture the Essence of a Diamond in a Photograph

How to Capture the Essence of a Diamond in a Photograph

Diamonds adorn the crowns of kings and fingers of loved ones. Each stone has its own essence, and the photographer must see and capture it to take an exquisite photo.
4 Jun
Product Photography Studio

Product Photography Studio

An online store is an extremely convenient business that can be managed from any part of the world and earn substantial profits, allowing one to make a good living to support a family. Due to the annual global increase in online stores, product photography studios — which enable stores to improve the quality of their content — are providing their unique services to help retailers better serve their online customers.
29 Apr
360 product photo or video in e-commerce. What to choose?

360 product photo or video in e-commerce. What to choose?

Many people confuse 3D models with 360o photos. Often even large online stores announce the use of 3D models for several product categories, but in fact they publish 360° product photography. Actually, 3D-models are created in special software and are made from scratch. In some cases, texture photos, such as wood or fabric, are used to convey the material, but most of the 3D models are made by the designer.
27 Apr
High-Quality Commercial Photography in Toronto: Your Ticket to Success

High-Quality Commercial Photography in Toronto: Your Ticket to Success

A clothing designer is a professional in his or her field — a creative person with an inexhaustible flow of energy and passion who continuously strives to discover new horizons. If you are already an established designer, you know how difficult it is to take a high-quality commercial product photo that showcases all the features that you invented and emphasizes the depth of the fabric and its colour.
15 Apr
Professional product photography and when is it needed?

Professional product photography and when is it needed?

Beginner photographers may think that product photography is something rather simple. However, it is not the case. Setting up a table with white cloth and LED lights around it to shoot the product is not going to deliver the right results. Often times however, product photography is mistakenly depicted as such.
11 Apr