E-commerce photography for bedding, linens and bedroom decorative elements

E-commerce photography for bedding, linens and bedroom decorative elements

22 December, 2021
E-commerce photography for bedding, linens and bedroom decorative elements
E-commerce photography for interior textiles is a complex process that demonstrates the skill and experience of a photographer. After all, it’s important not just to display a photograph of the product; rather, the photographer should focus on everything, including the texture, the play of colours, the originality of the drawing, pattern and the complexity of the seams, etc.

Bedding, linens and bedroom decorative elements are products that will always be in demand. People love to browse the web looking for the best bedding set or decorative cushions that others do not have. An online store of such goods is a win-win option that will bring profit to its owner.

The surge in the availability of cheaper options that, while not distinguished in quality, excel in imagination, means that people can now transform their homes in such exciting and appealing ways that will increase the popularity of decorative elements for the home. The quality of the items available for purchase in the online store, their originality, and the capacity of the store owner or manager to select the coolest choices from the line of goods offered by suppliers, will be important.

Product photoshoot for textiles in the online store catalogue

Of course, if you are photographing bedding and linens, then there must be a photograph of the product spread on the bed. Sometimes, beds are specially brought into the studio for this. Such a photo should be the first in the catalogue and the most attractive - so attractive that anyone who looks at it in an online store would like to click the respective link and continue to look at other photos of this product. The product photoshoot must be done by a professional photographer because this is a complex product; therefore, mistakes can be made, such as lightening or darkening a photo, setting the wrong angle, taking a photo with foreign objects, etc. This is the first photo, as we mentioned; therefore, it’s better to place the photos in the following order:

The texture of the fabric: for clients, sometimes it is very important to understand the quality of the product. That is why it is better to take a photo of the texture of the fabric  using a macro lens;

Folded product/packaged product: it is important for many buyers to know how the product is packaged to assess the condition the bedding set will reach them in.

A photo with people: this will revive the catalogue and inspire the customer to want to buy the product. For example, if you are taking a photo of a bedding set with unicorns for a children's bedroom, then place the bedding set in a baby bed with a small child in pyjamas lying in it.

The same tips can be used for a product photoshoot of bedroom decorative elements. Whether you are photographing slippers or a sofa cushion, you need to bring those photos to life as much as possible. It is better to take a photo of the decorative element itself, then a photo of a sofa, armchair or by the bed (it is not necessary to show the whole furniture, but it would be cool to take such a photo for a potential buyer to understand how this product will look in the interior). The last photo must include a model (for example, if photographing slippers, then let them be worn on the feet of a person with a beautiful, inconspicuous pedicure).

How to photograph fabrics: lighting and white balance

Let us dwell on this issue in more detail. The most important thing about fabric is its texture. If you go to any online bedding store, you will see that the texture of each product is displayed enlarged. 

Whatever fabric you should photograph, whether it be a rough canvas or even thin silk, you will need to either emphasize its texture or veil it. It all depends on the purpose of the photoshoot. For example, if you are taking photos of coarse knitted blankets, you need to show the ornament of this knitting in all its glory. When photographing a decorative cushion made of a thin shiny fabric that consists of thousands of thin threads, the texture will need to be less noticeable.

Nevertheless, regardless of the goal of product photography, when photographing, you have to use the appropriate equipment In this case, you should select a soft and directional light. The most important thing to remember is that the type of texture of the fabric in the photo will require different lighting when being photographed.

Side lighting - when photographing fabrics, photographers generally use a single flash. This, as we said, is best done in a room with white walls and ceiling. In this case, the light bounces off the walls and ceiling and illuminates the deep shadows on the subject. To bring out the texture of the fabric in the photograph, it is important that the light is directed.

The textures of all the fabrics in the photo will be revealed with the right lighting, which visually highlights the combination of shadows and lighter elements. This is what gives the photo volume. For example, take a closer look at the texture of your own palm. If frontal lighting, which gives minimal shadows, does not highlight various folds and irregularities on the skin, then the palm will look smooth and flat. If it is illuminated by side lightning, then all the irregularities and roughness will be clearly visible. The same is true for tissue photography. If you want to emphasize its texture, you need to use side directional lighting. If you need to show the fabric as a flat plane, you need to shoot with direct lighting. Frontal or direct lighting makes the texture of the fabric in the photo less noticeable, which hides all the flaws in the fabric.

Let us talk a little about white balance. A correctly adjusted parameter allows you to achieve more accurate, ideal colour reproduction, which is very important for catalogues of any product. To adjust it correctly, place a perfectly white object in the frame, for example, a sheet of good paper. Therefore, you will have a reference that will help you when working with graphic editing tools such as Photoshop or Lightroom.

Do not forget to take care to determine the exact colour temperature of your flash or another light source by using the Kelvin scale. Moreover, this indicator must be calculated anew with each photoshoot. Depending on the conditions, the colour temperature of the same light source may differ by 100 or even 200 Kelvin.

How to photograph knitted blankets and decorative items

For knitted items, the texture and patterns are perhaps the most important elements. All the charm of a knitted item lies in its texture. This texture must, of course, be conveyed in the photograph. It is necessary to emphasize and highlight it beautifully and effectively. As we said before, you need to use side lighting, and the photo should have sharp edges to make it easier to cut out the image in Photoshop. This is important for the online catalogue. That is why you need to be very careful about the aperture. Indeed, in addition to ensuring accurate focus, the sharpness of the image also depends on the aperture (we recommend a value of f/ 10 to f/ 16).

How to photograph bed sheets made of smooth silk

Silk, despite its prominent and coarse fibres, has a smooth surface that reflects light well. When working with reflective surfaces, the photographer must either fight this reflection or use it for his/her own purposes and try to feel its structure.

Surely everyone remembers this from their school years: ‘the angle of incidence is equal to the angle of reflection’? In our case, we're discussing how to learn to connect the angle at which light falls on the photographed item with the angle at which the camera is mounted in relation to the photographed object.

Let us imagine that instead of a beam of light, our flash, is illuminating a table tennis ball. You need to set up your camera so that the lens will capture this ball through flash photography. Moreover, you should capture it after it bounces off the object being photographed. Again, front lighting will hide the texture of the fabric, while side lighting will reveal the roughness. Silk is an extremely capricious fabric. To shoot it efficiently and beautifully, you will need to possess extensive experience. Therefore, practice first on simple silk items at home. Then, you will understand how silk can play with your camera lens.

Tabletop photography in Toronto. Product photography for bedding, linens and bedroom decorative elements

For photographers from our studio in Toronto, product photography is a special kind of art. Our team of professionals are deeply passionate about their work and will take the photos you need in the highest quality. Most often, clients order tabletop photography from us, but we specialise in almost all types of photography, including 3D and 360 degree photo and video. It’s very easy to start working with us - call or write to us and we’ll tell you about our prices and further actions. If you are not from Toronto, then you can send us your items by mail, and we’ll photograph and return them. Photos and videos that you ordered will be available within a few hours or days after the photo was taken (it all depends on the queue of customers). We value our regular customers and strive to do our job quickly and efficiently.

We also offer unique photo machines for rent for one or several days, on which all the settings have already been set up, and all you need is just to come and start taking pictures! You can send already processed photos by e-mail or to the social accounts of your company directly from these machines. Feel like a professional photographer and take awesome photos in seconds!

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