Ontario Based Start-Up Launches Technology for Cost-Effective Product Photography and Videography

Ontario-based company StylePhotos Canada has launched innovative technologies that could revolutionize e-commerce photography and videography. It could be a game changer for retailers seeking attractive efficient, affordable, and effective product images and videos  for e-commerce sites and related marketing, utilizing the equipment that could be easily rented and used at StylePhotos’ studio in Concord.

It is not a secret that the e-commerce industry is booming worldwide, and Canada is no exception. Canadians are buying more online, preferring Canadian-based retailers over American counterparts to save on duties and exchange rates. This provides an opportunity for small-to-medium sized businesses to open new stores and e-commerce platforms to satisfy the expanding market.

On the other hand, this also provides an opportunity for entrepreneurs to look for solutions that would help these small-to-medium sized businesses to compete with the larger players. One of these entrepreneurs is Husan Aripov, partner in a new venture called StylePhotos Canada, whose business acumen allowed him to source and find the right solution that is currently revolutionizing the photo and video services in Ontario, making it less expensive and accessible to all businesses.

StylePhotos was born as a result of the owners not being able to find an affordable solution for their e-commerce store - with prices starting at $20 for a simple photo. With a multitude of “upgrades” such as background removal, material handling (such as ironing or steaming), extra fees for a “rushed” order, as well as colour and light adjustments, the price ramps up quickly — easily exceeding $60 per photo. Needless to say, for a vast majority of retailers these price-points are simply unattainable, and there had to be a more efficient and more cost-effective solution.

StylePhotos Canada is changing the whole process of taking product photography and videography by bringing the latest technological innovation that is booming all over the world to the Canadian market. The technology, machines and software that was developed by StyleShoots allows for an efficient, affordable, and effective process to take place. With companies like Nike, and Macy’s utilizing this equipment, the equality and efficiency that these systems provide is unmatched. StylePhotos is the first company in Canada to carry all three systems, and you can either rent their equipment or ask them to take photos and videos for you.

Currently, StylePhotos carries three unique systems dedicated for a specific type of photo and video material that is required. One of the machines is specifically designed for flat-lay photography, making it a great solution for fashion (clothing), construction (hardwood, tiles, etc.), and other industries. The software allows for colour, light, and background management to take place seamlessly, producing hundreds of high quality, consistent product photos in a day - something that was simply impossible at a conventional studio before.

The second machine is dedicated towards live-modelling stills and videos, as well as ghost mannequin shots, and is a true powerhouse in terms of the capabilities that it offers. It provides extreme flexibility and efficiency when shooting modelling videos and photos, since the process is automated with the camera being directly operated by an iPad. Changeable backgrounds, props, and video templates allow StylePhotos’ clients to take consistent high quality videos and photos in a matter of minutes - providing the necessary efficiency to bring the products onto your store quicker, so that you can start making money right away.

Last but not least, there is the “Eclipse" - the latest system that was introduced in late 2018 that is dedicated towards small-accessories photography and videography. This is a true game-changer, given its capability to shoot 360 degree videos in a matter of minutes - something that consumers are looking for, and businesses do not provide. StylePhotos’ services allow small and big players alike to have high quality of content, which boosts volume of sales, and decreases the number of returns. 

Companies like StylePhotos are helping the retail industry and small businesses compete in the market and grow. Bringing a disruptive technology into a new market is always a risk; however it also creates an opportunity for other businesses to grow and flourish. For more information about StylePhotos Canada please visit www.stylephotos.ca 

Published on RETAIL INSIDER.