Hanger shot fashion product photography in Canada and in the United States

Are you dealing in the field of clothing product e-commerce? Do you want to not only keep your business afloat, but increase its profitability and status as well? In that case, you need to have an effective product presentation, capable of sparking your client’s interest 100% of the time. The genre most appropriate for such a purpose is hanger shot photography. Take a look at how attractive photos taken by professionals can be.

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Here is a selection of our work showcasing all the possibilities from a shoot with our company. Check out our work and see the best of what we do in making your products look great.

How are hanger shot photos made?

To ensure that your idea is successful, before you see any results, several steps have to be taken:

Preparing the clothing product: it must look natural and have no visual imperfections
Putting the product on a hanger in just the right way, so that the tailoring, the flow, and the texture of the fabric is clearly visible
Setting up a background fitting for hanger shot product photography
Setting up the lighting with minimum presence of shadows
Taking the actual product photos using special equipment with the right parameters
Editing the photos, post-production
Packaging the clothing items for shipping

Trending ideas about hanger shot product photography

To choose the right way of making hanger shot product photos in Canada and in the United States, keep in mind these trending ideas:

Single-item hanger shot photography provides a classic visualization of how exactly the article of clothing looks in-store, as well as the exact tactile feel of its material
Creative hanger shot photography is an out-of-the-box solution which combines in a single image several prints or color variants of the same product
Ensemble hanger shot photography places a given product in a composition with other clothing items, creating a capsule wardrobe effect
Flat lay photography: a great idea for posting hanger shot photos on social media, especially on Instagram
Model with hanger photography: a trending solution prominent in presentations by well-known brands
Ghost hanger photography: this solution involves a professional who edits the photos in post-production in such a way, that only the product itself is visible, so the focus of the customer’s attention is the article of clothing itself

Why your business needs hanger shot photography

This genre emphasizes the visual aspects of the product, its drapery, cut, density and texture of the material
The unique nature of the photos improves the dynamics of e-stores
This genre is perfect not only for presenting t-shirts, but also such complex products as sweaters, dresses, children’s clothes, jeans or shirts
This solution is convenient both for new and established businesses because it doesn’t require high expenses
High-quality photos attract clients significantly faster than advertisements, text descriptions and other content
No more wasting time looking for photographers, props, equipment, or preparing clothing products for photography sessions