Animation/GIF product videos

Modern marketing specialists use various techniques to attract the attention of potential clients. Among the most effective and interesting, the most in-demand technique has to be CG animation. This involves creating a frame-by-frame video imitating movement. The main focus of the video is the product in question, and to create a unique concept, special effects or images can be added.


Here is a selection of our work showcasing all the possibilities from a shoot with our company. Check out our work and see the best of what we do in making your products look great.


Why your business needs animation/GIF product videos

Promotional videos created by professionals can be a great tool for advertising your product. Animation/GIF videos attract attention and show that you are ready to invest in marketing, which in itself is an indicator of a diligent attitude towards the product.

The most popular ideas about making animation/GIF product videos

The most popular format for such a video is the one where in addition to the object itself moving, characters or other elements are drawn as well. For a holiday-themed project, Christmas trees, lights and toys are a must. Combining the advertised product with everyday items attracts the customers’ attention and ensures that your video is memorable.

How to create animation/GIF product videos

Creating animated videos is considered a special form of art because specialists have to not only meticulously work on the background and surroundings, but also write a full script. Firstly, several photographs are taken, in which the object is moved, following a set trajectory. In the final video, where all photos taken are edited together, the movement effect is achieved. Then, special effects or images are added to the video in order to bring life to the space and to create a conceptual advertising product.

Are there different types/styles of animation videos?

There exists a plethora of styles for such videos because a unique script is developed for each individual project. These videos are closely associated with marketing goals, they are shot on occasion of holidays, to promote the launch of a new collection, or to provide information to customers. In each of these cases, different surroundings and backgrounds are used, and the movement of the product itself can either be random or deliberately chosen.

Frequently Asked Questions(FAQ)

How do you create animation/GIF videos for clothes?
First, a concept is developed. Then, the surroundings are worked on. Only after that the actual shooting of the video can begin.
How do you create animation/GIF videos for shirts?
Usually, shirts are showcased on models, however, for animation/GIF videos we develop creative projects. Such videos can not fully demonstrate the product’s advantages, but they certainly will attract the customers’ attention.
How do you create animation/GIF videos for jeans?
For jeans animation/GIF videos, a script is created, followed by specialists starting work on the technical side of the project. Generally, these projects do not involve models, so to imitate movement, each idea is implemented in a creative way.
When will you send my products back?
When first variants of the video are finished, the products are sent back to the client, because they are only needed for the initial stages of the work.
Photo Editing:
Basic Editing
  • Image Cropping
  • White Balance Adjustments
  • Exposure & Contrast Adjustments
  • Vibrance and Saturation Adjustments
  • Background Removal
  • Visible Wrinkles Removal
Advanced Editing
  • Skin Retouching
  • Colour Correction
  • Reflections
  • Colour Matching
  • Product Shaping
  • Jewellery Editing
This Service Was Used By:
Canadian Tire
Chair-man mills
Pro Hockey Life
National Sports
Puma Canada
Greate Sox
Full Wedge Golf
Tile Shoppe
Good For Sunday
Balfour Clothing
Inspired Style
Caitlin Power
The Good Tee
Puma Golf
Kate Austin
Jessie Dasil Va
Amanda Maria
Uncle Studios
Carlos Bakery
Cantex Distribution