Model videos

Videos with models are created to give your clients an impression of how a clothing item fits and looks when worn. These demonstrational videos provide a resemblance to store display cases, where customers can try on the chosen clothing product. That is the reason why this technique is prominently featured in advertisements of any e-store.


Here is a selection of our work showcasing all the possibilities from a shoot with our company. Check out our work and see the best of what we do in making your products look great.


How to create model videos

In order to shoot a video, a model is chosen, which best represents the target audience of the advertised product. Depending on the field the company works in, appearance, age and weight of potential models are considered. After that, a video’s concept is developed, decorations are thought-out, and the equipment is set up.

Are there different types and/or styles of model videos?

Based on their purpose, the videos can be demonstrational, promotional or lifestyle. Demonstrational videos are created to help the customer study every particularity of the product, so the background should not be distracting. Promotional videos are created for marketing purposes, and for that reason the concept for such videos must be meticulously thought-out. Lifestyle videos exist both to demonstrate the product, as well as for marketing purposes, so these advertising campaigns are considered the most difficult to implement.

Why does your business need model videos?

Using videos with models you establish an image of a large corporation for your brand, you show your intent on staying on the market long-term. In addition, customers prefer stores which provide a detailed catalog of their product, openly demonstrating all characteristics of the clothes they offer.

The most popular ideas about creating model videos

The standard format of such videos is a demonstration, in which a model wearing the clothing product poses on a white background. In some cases, the color of the background can differ, and accessories can be added, but in general, the model keeps a certain pose, so that a 360-degree shot is taken.

How much do model videos cost

The exact cost for such projects varies on a case-to-case basis, because each individual video needs its own unique concept. The cost depends on which models will participate in the project, how many of them participate in advertising of a single product, as well as in which format the videos will be created.

Frequently Asked Questions(FAQ)

How do you create model videos for clothing products?
For each individual product, a model is chosen, who then tries on the article of clothing in question. After that, the background is established, and the idea of the project is developed in order to finalize the composition and design of the surroundings.
How do you create model videos for shirts?
An optimal option for shirt advertising is standard demonstrational videos in which a model wears your product. With that in mind, other clothes offered by the store can also be added to give the customer ideas about possible clothing product combinations.
How do you create model videos for jeans?
Jeans are chosen based on how well they fit on the body, so a particular attention is given to finding the right models. The following steps often mimic standard procedures because the main preparatory step in any project is the development of the concept.
When will you send my product back?
All of the items are sent back to the client after the video shooting is finished. However, before this can occur, the client must approve the images received in order to avoid re-sending the product for the purpose of re-shooting the videos.
Photo Editing:
Basic Editing
  • Image Cropping
  • White Balance Adjustments
  • Exposure & Contrast Adjustments
  • Vibrance and Saturation Adjustments
  • Background Removal
  • Visible Wrinkles Removal
Advanced Editing
  • Skin Retouching
  • Colour Correction
  • Reflections
  • Colour Matching
  • Product Shaping
  • Jewellery Editing
This Service Was Used By:
Canadian Tire
Chair-man mills
Pro Hockey Life
National Sports
Puma Canada
Greate Sox
Full Wedge Golf
Tile Shoppe
Good For Sunday
Balfour Clothing
Inspired Style
Caitlin Power
The Good Tee
Puma Golf
Kate Austin
Jessie Dasil Va
Amanda Maria
Uncle Studios
Carlos Bakery
Cantex Distribution