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Apparel product photography in flat lay style. Features, benefits, and increasing site conversion

Apparel product photography in flat lay style. Features, benefits, and increasing site conversion

Marketers claim that 60% of online clothing sales depend on the quality and attractiveness of the seller’s photos. At online marketplaces where aesthetics matter first, the flat lay photography style has become insanely popular.
23 Dec
E-commerce photography for bedding, linens and bedroom decorative elements

E-commerce photography for bedding, linens and bedroom decorative elements

E-commerce photography for interior textiles is a complex process that demonstrates the skill and experience of a photographer. After all, it’s important not just to display a photograph of the product; rather, the photographer should focus on everything, including the texture, the play of colours, the originality of the drawing, pattern and the complexity of the seams, etc.
22 Dec
What is flat lay photography?

What is flat lay photography?

You have probably already seen pictures of beautiful compositions from different objects on social media or on other websites. This type of photography is called  flat lay photography. These frames can often be seen on Instagram, Pinterest, and other online resources that focus on graphic content.
22 Dec
E-commerce photography of Christmas toys for online store catalogues

E-commerce photography of Christmas toys for online store catalogues

Christmas is a holiday that both adults and children eagerly look forward to. The feelings that we experience in childhood, in anticipation of this holiday, stay with us throughout our life. The special magical aura of this family holiday gives us new strength and faith in ourselves.
19 Nov
Photographing costumes at Comic-Con. Professional product photography for catalogues and online stores

Photographing costumes at Comic-Con. Professional product photography for catalogues and online stores

Comic-Con represents an entire culture that grew out of humble beginnings with the goal of bringing comic book lovers together. There are now about 40 different conventions in the United States alone, all similar to the very first Comic-Con, which is now known as International. International takes place in the city of San Diego.
15 Nov
How to photograph wedding dresses and carnival costumes. Commercial photography for an online store of unusual outfits in a modern photography studio in Toronto

How to photograph wedding dresses and carnival costumes. Commercial photography for an online store of unusual outfits in a modern photography studio in Toronto

Imagine having your wedding on Canada Day or Halloween - it will be a day you will remember forever.  But the preparation for the celebration might occupy all of your time and thoughts. So it is important to come prepared.
5 Nov
Professional Product Photography of Outerwear for your Online Store

Professional Product Photography of Outerwear for your Online Store

Typically, outerwear is relevant for three seasons a year. In some geographic locations, however, it’s necessary for all four seasons. This is why having an online outerwear store proves to be a profitable business. At the same time, it should be kept in mind that good outerwear should be not only warm, but fashionable and stylish, as well.
28 Oct
Professional product photography and product videography for your advertising campaign. How to increase conversion rates?

Professional product photography and product videography for your advertising campaign. How to increase conversion rates?

Everyone who works in online marketing knows how expensive it can be to pay for a targeted user click, and getting those clicks is getting more and more expensive. Despite the broad capabilities of ad networks and dozens of different placement formats, the cost of conversions does not stop growing, and, of course, the question arises—why?
21 Oct
Commercial photography for online sporting goods stores. Commercial photography of goods for yoga, running, and fitness

Commercial photography for online sporting goods stores. Commercial photography of goods for yoga, running, and fitness

Products for yoga, running, and fitness carry not only beauty and aesthetics but also a certain philosophy and lifestyle. Therefore, making high-quality commercial photography of such products is a real art. You need the ability to demonstrate the main selling points in photos and videos. For example, yoga shoes need to be lightweight and weightless, and running shoes need to show the sole because that’s what matters for the runners.
12 Oct
Professional product photography of cosmetic  and beauty products for online stores: rules, features, tips, and the psychology of consumer perception

Professional product photography of cosmetic and beauty products for online stores: rules, features, tips, and the psychology of consumer perception

Thanks to the prosperity of beauty industry, professional product photography of cosmetic products is now in great demand. This occurs because brands require high-quality photos of their cosmetics for ad placements on websites, in online stores, advertising layouts, magazines, and packaging design and printing.
28 Sep
Professional product photography for home décor: Basic tips and main rules

Professional product photography for home décor: Basic tips and main rules

Today, when you want to buy a figurine for an office or for your bedside table and start searching online, you will be offered thousands or millions of different options. Home décor is a highly sought-after niche of goods these days. In the old days, porcelain figurines were passed down from generation to generation, but now, the range and quantity of products sold have increased enormously.
20 Sep
Professional product photography for outdoor activities: How to take product photos of hiking, fishing, and rafting gear for online sportswear and outdoor equipment stores

Professional product photography for outdoor activities: How to take product photos of hiking, fishing, and rafting gear for online sportswear and outdoor equipment stores

Professional product photography for online stores selling sportswear and outdoor equipment is becoming incredibly popular nowadays. More and more often, residents of big cities strive to be alone with nature, and what better way to do this than going fishing, hiking, or rafting with friends and enjoying an unforgettable experience?
8 Sep